Greer, South Carolina-based American Foam & Fabric, Inc., (AFF) that manufactures and exports automotive aftermarket textiles, took the assistance of U.S. Commercial Service to export its goods to India.
AFF was strategic in its approach, targeting just one country—India—but exploring different regions within it. The company launched a regional International Partner Search to identify Indian firms that were interested in purchasing AFF’s products. This was followed by several virtual meetings between AFF and these potential Indian partners.
AFF has exported over $750,000 of its products to India so far and expects sales to grow in 2022. The company attributes its success in India to the connections the U.S. Commercial Service made between it and its new Indian partners.
