Amazon Pay, the digital payment arm of Amazon India, is scaling up its e-payments, credit, and financial services across the country. The firm is making inroads into India’s booming digital payment market in metros as well as in tier-2 and 3 cities and towns, where it’s witnessing strong growth and competing with Walmart-owned PhonePe, Alibaba-backed Paytm, and Google Pay.
Amazon Pay UPI (Unified Payments Interface) recently added ten million customers in India and it offers daily rewards through the company’s month-long festive sale event ‘Great Indian Festival’ to all customers using Amazon Pay UPI for shopping, paying bills, paying online merchants, and sending money to their contacts.
Customers can use the Amazon app to pay at twenty million local shops by just scanning any UPI QR code. Over the last year, more than 75 percent of customers using Amazon UPI were located in tier 2 and 3 cities. Amazon Pay Later provides an instant credit of up to $800 (Rs. 60,000 in Indian currency) to customers.
The c0-branded Amazon Pay ICICI Bank Credit Card enabled by VISA, offers customers rewards on Amazon and everywhere else they shop. Over 80 percent of new customers have availed this card completely digitally without any physical interaction, and in less than 60 seconds.
Amazon Pay India announced its collaboration with investment platform Kuvera.in which facilitates customers’ investments in mutual funds, and fixed deposits. The platform also offers two- and four-wheeler automobiles insurance policies, in partnership with Acko General Insurance Ltd. Customers can purchase insurance in less than two minutes.
The platform’s “Amazon Pay For Business” mobile app simplifies the way merchants can receive digital payments. Available on Android, the app can be used by small and medium businesses across the country to register themselves, generate a unique QR code, and start accepting digital payments within minutes. Customers can use any UPI app to scan the Amazon QR and make payments to these businesses. Apart from these programs, the firm said it also offers loans to its sellers at low-interest rates.
Last updated: December 26th, 2025
