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A Bollywood Music Label to Occupy Top Spot on YouTube

A Bollywood Music Label to Occupy Top Spot on YouTube

The Bollywood music label T-Series is set to dethrone the king of YouTube, Sweden’s Felix Kjellberg or “PewDiePie” who has had more subscribers than any other channel on the video streaming platform since 2013.

A Bollywood song and dance number

T-Series, India’s biggest music company, is on track to take the top spot according to new data from analytics firm Tubular Labs. T-Series gained an average of 90,000 subscribers a day more than PewDiePie in October, Tubular Labs said. Over the past year, the music company has gained 40.3 million subscribers, while PewDiePie has added 9.7 million.

T-Series launched its YouTube channel in 2006,  and it already dominates the platform’s viewing numbers. Its videos have been viewed more than 51 billion times so far, compared with about 19 billion for PewDiePie. “India is now a video-first internet,” said Rajan Anandan, India head at Google. “Video is a massively huge driving force,” he said.

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