The latest Ormax OTT Audience Report: 2024 reveals significant growth in India's streaming landscape, with the OTT audience universe expanding to 547 million users, a 14% increase from 2023. This growth represents a penetration of 38% of the population, up from 34% the previous year. However, the report highlights that...
YouTube India’s Business Hits $1 Billion
In a span of fourteen years after launching in India, YouTube’s annual revenues from the country have topped $1 billion for the first time. The time it needed to reach this financial stage does not detract from its influence or appeal in the country. From $600 million in annual revenues...
YouTube Brings “Shorts” from India to U.S
Yet again, India is the proving ground for new digital products and formats. YouTube’s short-form video feature Shorts, achieved 3.5 billion views per day during its early test run in India, the first market where it was released. The company unveiled Shorts in India in September 2020. Shorts is part...
Y-Combinator Portfolio Co Guarantees a Job Offer
Chennai, India-based Skill-Lync, an online education company is developing a service that helps India’s estimated 1.5 million mechanical engineering graduates to further develop their education into the skill sets that employers in the U.S. seek. The company is part of the Y Combinator, a startup fund based in Mountain View,...
A Bollywood Music Label to Occupy Top Spot on YouTube
The Bollywood music label T-Series is set to dethrone the king of YouTube, Sweden's Felix Kjellberg or "PewDiePie" who has had more subscribers than any other channel on the video streaming platform since 2013. T-Series, India's biggest music company, is on track to take the top spot according to new...
Social Media Adversiting Leads India Digital Marketing
An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular. 88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages,...