A summary of an interview with Sandhya Devanathan, Meta's head in India: Sandhya Devanathan, who has led Meta's operations in India for nearly two years, discusses the company's significant growth and challenges in the Indian market. While Meta has experienced substantial business expansion and increased user engagement across Facebook, Instagram,...
South Korea's AmorePacific Expands Footprint in India
Having launched brands Innisfree and Laneige, South Korea's Amore Pacific Group introduced its third brand Etude House in the Indian market exclusively through beauty retailer Nykaa. "The Indian beauty market is growing by nearly 10 percent every year, and this fast growth is driven by millennial customers with increasing disposable...
Silicon Valley Tuning In to India's Music Industry
India's internet boom has tech giants turning to the country's 560 million internet users, and massive music industry. Facebook signed licensing deals with some of the biggest record labels in Bollywood that will allow users of Facebook and Instagram in India to add songs to their posts. Google rolled out...
Digital Trends among Urban Youngsters in India
The ways in which India's urban Gen Z, people born after 1995, engage with the opportunities of the digital age is changing according to a recent youth survey released by Mumbai-based IT company, Tata Consultancy Services. TCS conducted its Gen Z Survey 2016-17, across 15 Indian cities. Listed below are...
Publicis Worldwide Launches Advertising Firm in India
Headquartered in Paris, Publicis, the advertising and public relations company, announced that it will launch Marcel, an innovative and creative shop in Mumbai, India. Marcel was created to help brands thrive in the digital age. It leverages big data, technology, and storytelling to create solutions. Its clients include iconic brands...
Social Media Adversiting Leads India Digital Marketing
An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular. 88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages,...