India’s Streaming Landscape Outpaces Paid Subscriptions Viewership

The latest Ormax OTT Audience Report: 2024 reveals significant growth in India's streaming landscape, with the OTT audience universe expanding to 547 million users, a 14% increase from 2023. This growth represents a penetration of 38% of the population, up from 34% the previous year. However, the report highlights that...

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