San Francisco-based Twitter launched a lighter version of its platform -- Twitter Lite -- in India. The browser-based product which uses 70 percent less data and loads 30 percent faster than the app, will also be available in Indonesia and Philippines soon. "India is a critical market for us....
Social Media Adversiting Leads India Digital Marketing
An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular. 88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages,...
Twitter Lays Off Engineering Team in India
Twitter is closing down its engineering operations out of Bangalore, India, and is laying off some 20 engineers in the process, the company confirmed to TechCrunch. The number is a very small percentage of its overall staff of 3,800 people internationally. The company will continue to operate three offices in...
Communications Minister Establishes Twitter Complaint Service
India's Minister for Communications Manoj Sinha launched “Twitter Sewa” (Twitter Service) for addressing the complaints and concerns of all stake-holders in the telecom and postal sectors. The twitter handle of the minister is @manojsinhabjp, reports India in Business. Sinha said this service was in tune with Prime Minister Modi’s...
India’s Practo Technologies and Twitter Tie Up
Practo Technologies Pvt. Ltd, India’s largest doctor discovery portal, has partnered with microblogging platform Twitter to enable users get their healthcare queries answered in real time by doctors. The service has been launched in three countries—India, the Philippines and Singapore—and will be gradually rolled out in other locations reports Live...
India Grows as Global R&D Hub for Multinationals
The Nikkei Asian Review reports that numerous multinationals have chosen India as an attractive R&D destination. More recently, taking advantage of employment costs, as well the availability of technical skills, many companies across a variety of industry verticals have begun to set up their R&D centers or have enhanced their...