Amway, sees India as a vital growth market and anticipates consistent double-digit expansion in the coming years. Doug DeVos, Co-Chairman of Amway’s Board of Directors, emphasized the country’s significance and its role in shaping the company’s global business approach. Since entering India in 1998 and launching manufacturing operations in 2015,...
India Nutraceuticals Grow at Double Digit Rates
The nutraceuticals market in India is expected to grow to $18 billion by the end of 2025, according to a report in the Times of India, the largest circulating English language newspaper in the country. Currently, the Indian market imports $ 2.7 billion worth of nutraceuticals. The dietary supplements segment...
Supplement Sales Skyrocket in India
India leads the Asia Pacific market with the highest number of new food, drink and supplement launches with immune system-boosting claims since the pandemic began. While all supplements sales have gone up, emerging ingredients include postbiotics and parabiotics. Devendra Chawla, CEO of Spencer’s Retail and Nature’s Basket told the Times...
Amway Fares Well in India's Direct Selling Sector
The success of direct selling companies such as Amway, Tupperware, Oriflame, QNet, and Herbalife Nutrition is partly reflected in the increasing employment numbers that such companies generate. Close to five million people are currently employed by this sector. Women contribute 53 percent of entrepreneurs engaged in the $1.5 billion direct...
Amway India to Enhance Online Sales
Direct selling firm Amway India plans to strengthen its digital infrastructure to benefit from India's fast-growing e-commerce sales. Amway India CEO Anshu Budhraja said that in the next five years, the company will invest up to five million, which will be used to ensure that the company's "website stays relevant,...
Amway India Launches Cookware
Michigan-based Amway's subsidiary Amway India launched its premium cookware 'Amway Queen' brand, in India, targeting $16 million in revenues from this new category of sales. The premium cookware segment in India is about $37 million and grows 35% annually. Amway India CEO, Anshu Budhraja, quoted research that indicated a latent...


