Advocating for skin nutrients in the same way the body needs nutrients to be healthy, Amway India, one of the country’s FMCG direct-selling companies, announced the repositioning of its premium skincare brand Artistry to Artistry Skin Nutrition line in India. The initial launch featured an anti-aging solution kit that would...
India Is One of Top Three Markets for Amway
Direct selling major Amway will complete 25 years of operations in India in the next two years, and believes it can scale up its business in the country by ten times its current potential. Global CEO Milind Pant said, "We are very excited about the potential of India. It is...
Amway India Launches Herbal Oral Care Segment
Amway India, the country’s largest consumer direct selling company, announced the launch of ‘Glister Herbals Toothpaste’, to mark its entry into the herbal oral care market. Amway is becoming an integral part of the flourishing $300 million herbal oral care segment in India. Sundip Shah, chief marketing officer, Amway India, said,...
Amway India to Focus on Digital Growth
Ada Township, Michigan-based Amway envisages a higher contribution of online sales to its business mix in India as it looks to invest and consolidate its presence in the country. "The consumer preference is going online. We have got 35 percent of our sales from our captive website. We have to...
Amway India to Enhance Online Sales
Direct selling firm Amway India plans to strengthen its digital infrastructure to benefit from India's fast-growing e-commerce sales. Amway India CEO Anshu Budhraja said that in the next five years, the company will invest up to five million, which will be used to ensure that the company's "website stays relevant,...
Amway Launches Products with India's Traditional Herbs
With the launch of its Nutrilite Traditional Herbs Range, Amway India entered the Ayurvedic products space in the country. Ajay Khanna, category head - Nutrition and Wellness, Amway India, said the team worked on the product for close to a decade. The company partnered with local farmers to identify herbs...