Michigan-based Amway's subsidiary Amway India launched its premium cookware 'Amway Queen' brand, in India, targeting $16 million in revenues from this new category of sales. The premium cookware segment in India is about $37 million and grows 35% annually. Amway India CEO, Anshu Budhraja, quoted research that indicated a latent...
Perfumes, Deodorants Drive Fragrance Market in India
The fragrance market in India presents a CAGR of 32.21 percent over the past five years, and is expected to grow 11.94 percent in the next six years. Rise in personal care, brand awareness, increasing disposable income, and affordable pricing are some of the reasons this market is expanding in India,...
Amway India Nudges Government to Draft Norms for Direct Selling
Amway India’s business volume has been flat over the last two years owing to a dearth of regulations for the direct selling business industry in India. The company is trying to dispel the government’s misconception that its sales are based on a ‘pyramid’ model, reports the Times of India. Samir...