With 460 million Internet users, India is a huge market that is driven by a strong demand for viewing locally generated content. According to KPMG India, U.S. and western programming commands a 0.5 percent viewership share on Indian television, compared to over 60 percent for domestic entertainment. Likewise, Hollywood and...
Netflix Strikes Deal with Bollywood's Shahrukh Khan
Netflix announced a deal with Bollywood icon Shah Rukh Khan's Red Chillies Entertainment banner to license its catalog and new films globally. Under this agreement, all members of Netflix will gain access to exclusive video-on-demand subscription to films made under Red Chillies banner as well as new films that will...