Apple will partner with Bharti Airtel, India's second-largest telecom operator, to offer Apple TV+ and Apple Music for free to Airtel's premium customers. This strategic move gives Apple access to a vast pool of potential users in the world's most populous country, where it currently has a small presence in...
Netflix Dominates India’s Booming Streaming Market
Netflix is making significant strides in India, a market that has historically been challenging for its competitors. In the second quarter, India emerged as the second-highest contributor to Netflix's net subscriber growth and the third-highest in terms of revenue growth. The company attributes this success to its localized content strategy...
Netflix Co-CEO: India Fastest Growing Market
Speaking at the Global Business Summit, hosted by Economic Times, Netflix's co-CEO Ted Sarandos said that in India, engagement was up 30 percent and revenue was up 25 percent. He further added that the Indian market witnessed the fastest growth in 2022 and the country’s paid subscription in numbers was the...
Netflix approaches 4.6 million paid subscribers in India
According to a recent report by Media Partners Asia, (an independent provider of research, advisory and consultancy services across the media, telecom, sports and entertainment sectors in the Asia Pacific region), the alliance with Reliance Jio is expected to help American streaming service Netflix close the year with 4.6 million...
Netflix Tests Free weekend access in India
Netflix plans to give users in India access to its service at no charge for a weekend as part of a test to expand its reach in the country, a top company executive said. The American streaming giant Netflix, which reported slow user growth for the quarter that ended in September,...
Netflix pushes mobile-only plans in India
Netflix will expand testing of mobile-only plans into fresh markets, after racking up better-than-expected subscription numbers in India during Q3. In an earnings statement, the company said it aimed to attract more mobile-only users by simplifying sign-up procedures. Looking to capitalize on the success in India, Netflix also plans to...