Netflix is making significant strides in India, a market that has historically been challenging for its competitors. In the second quarter, India emerged as the second-highest contributor to Netflix's net subscriber growth and the third-highest in terms of revenue growth. The company attributes this success to its localized content strategy...
India Is Key to Disney+ Growth
According to a report in the Hollywood Reporter, direct, organic subscriber growth is evident in the markets where Disney+ or Hotstar have been present longest. This is the case in India, where Fox began building the Hotstar streaming brand around exclusive cricket rights years ago. This growth is also seen...
Netflix to Roll Out Lower-Priced Plan in India
Netflix will roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is rising. In March, the company tested a $3.63 monthly subscription for mobile devices in India, where data plans are among the lowest in the world. According to Media Partners...