India has emerged as a prime focus for global consumer goods giants seeking growth opportunities amid China's uneven economic recovery. With India's economy expanding rapidly among major emerging markets, companies are adapting their strategies to cater to the country's diverse consumer base and tap into its vast rural market potential....
Mondelez Uses Machine Learning and AI to Create Personalized Ads in India
Chicago, Illinois-based Mondelez International that owns the Cadbury brand of confectionery, beverage, and snack food company, has created a special advertisement to promote local stores during the festive season. Right in time for the Diwali festive season, Cadbury partnered with Bangalore-based Rephrase.ai that specializes in creating “studio-quality ads" with an...
India’s Packaged Goods Industry Likely to Reach $50 Billion by 2017
India’s packaged food industry is rapidly growing. The sector is likely to rise to $50 billion next year from $32 billion last year, according to the Associated Chambers of Commerce and Industry of India, which said, "There has been a major shift in food habits in the metropolitan cities. About 79...
Premier Chocolatiers Support Cocoa Sector in India
Confectionery News reports that at least five premium chocolate making companies are interested in India’s cocoa sector to be able to produce single-origin Indian chocolate. Such chocolates are made from cocoa beans harvested from a specific country. Switzerland’s Chocolat Stella and the Austria’s Zotter already produce single-origin Indian chocolate bars....