Nivea, a German personal care brand, owned by the Hamburg-based company Beiersdorf Global AG, launched a new campaign called #UnlockYourSparkle to introduce its limited-edition sparkle packaging for NIVEA’s Original Care Lip Balm. Featuring movie star Parineeti Chopra, the campaign urges women to fearlessly flaunt what makes them unique. Conceptualized by DigitasLBi,...
Ford becomes India's largest Car Exporter
Ford, Nissan, and Volkswagen ship more of their India-manufactured cars to overseas markets than what they sell within India. Michigan-based Ford has two manufacturing units in the country: at Chennai in the southern state of Tamil Nadu and at Sanand in India's western state of Gujarat. It has overtaken Korea's...
Liebherr Invests $75 Million in Refrigerator Factory in India
Germany-based manufacturer of refrigeration and cooling appliances, Liebherr, invested $75 million to set up a manufacturing unit in Aurangabad, India, and plans to roll out a new line of refrigerators in May. The Libherr group evaluated other countries including Europe, Brazil, China and Russia before finalizing its India launch. According...
India Ranks 3rd among Top 10 Countries for LEED Green Buildings
With more than 752 LEED-certified projects totaling over 20 million square meters of space, India ranks third on the US Green Building Councils (USGBC) annual ranking of the top 10 countries for Leadership in Energy and Environmental Design (LEED) certified buildings. Rank Nation Number of Projects Gross Square Meters 1....
DHL Connects its India Trucks via Internet
Bonn, Germany-headquartered global logistics group DHL is planning to introduce internet-connected trucks and emulate Haryana, India-based technology-enabled logistics start-up Rivigo's "driver relay model" to improve customer experience and increase efficiency, Rivigo, which launched in 2014, has a fleet of over 2,000 internet-connected trucks fitted with sensors for location tracking and...
U.S. Tops All Destinations for India’s Engineering Products
Engineering Export Promotion Council of India — the apex body for Indian engineering exporters — says that the demand for Indian engineering goods in many of the developed economies and especially in the U.S. has increased sharply. Shipments of engineering exports to the U.S. went up 91 percent to $1.53 billion...