Nivea India's Ad Campaign Celebrates Women's Personalities

Nivea, a German personal care brand, owned by the Hamburg-based company Beiersdorf Global AG, launched a new campaign called #UnlockYourSparkle to introduce its limited-edition sparkle packaging for NIVEA’s Original Care Lip Balm. Featuring movie star Parineeti Chopra, the campaign urges women to fearlessly flaunt what makes them unique. Conceptualized by DigitasLBi,...

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