Nivea, a German personal care brand, owned by the Hamburg-based company Beiersdorf Global AG, launched a new campaign called #UnlockYourSparkle to introduce its limited-edition sparkle packaging for NIVEA’s Original Care Lip Balm. Featuring movie star Parineeti Chopra, the campaign urges women to fearlessly flaunt what makes them unique. Conceptualized by DigitasLBi,...
Nivea Inaugurates its First Manufacturing Facility in India
German personal care major Beiersdorf AG’s affiliate Nivea India Private Ltd., opened its $156 million plant at Sanand in the western state of Gujarat, its first in the country. The 775,000 square feet land was acquired by the company from the Gujarat Industrial Development Corporation last year. Currently, the factory...
Skin Care Giant to Enter Manufacturing and R&D in India
Beiersdorf AG’s Nivea announced its first ever manufacturing plant in India, located at Sanand, Gujarat with an investment of $168 million to open by March 2015. The German company will also establish an R&D center at the factory, which will focus on innovations for Indian consumers as well as other...