With 160 million monthly active users, India is where WhatsApp has its greatest number of users, and adding video calling was the next logical step. Asked how this feature would work in a country where internet connections could become choppy, Neeraj Arora head of business, WhatsApp told the Economic Times...
India is Facebook's Fastest Growing Market
“We are growing faster in India compared to the average of the rest of the world. Our primary focus right now is for the next billion people to come online and India is obviously a huge part of that,” said Adam Mosseri, vice president, product management at Facebook’s new office...
Social Media Adversiting Leads India Digital Marketing
An analysis of digital marketing tools used for brand marketing in India revealed that Social Media Marketing was the most popular. 88% of marketers in India, preferred this method, as compared to 71% that opted for Search Engine Optimization. 57% respondents chose content marketing via blogs, while e-mailers, landing pages,...
Facebook and India’s NASSCOM to Promote Innovation in Product Design
Nasscom, an IT-BPM industry body in India, has partnered with Facebook to popularize the product design ecosystem and support over 500 product startups in India. Under the ‘Product Design Initiative’, a flagship program of the Nasscom Product Council, the partners aim to train more than 5,000 product designers over a...
India’s Increasing Appeal to American Tech Companies
Google, Facebook, Twitter, YouTube, WhatsApp, Amazon…are all familiar names to millions in India who use the Internet mostly on their smartphones. This number is expected to reach 168 million this year with 277 million Internet users in all, predicts research firm eMarketer. The New York Times reports that India already...
Twitter Acquires Indian Mobile Startup
Twitter Inc., has announced it will acquire Indian mobile phone marketing start-up ZipDial as the U.S. microblogging service looks to expand in the world's second-biggest mobile market. The deal is said to be in the region of $30 million. One of the founders of ZipDial is California-born Valerie Wagoner who...