Twitter Inc., has announced it will acquire Indian mobile phone marketing start-up ZipDial as the U.S. microblogging service looks to expand in the world's second-biggest mobile market. The deal is said to be in the region of $30 million. One of the founders of ZipDial is California-born Valerie Wagoner who...
P&G's Gillette Rebounds from Flop in India
Gillette, a unit of Procter & Gamble, sells an India-specific razor, the Guard for 15 rupees, or 34 cents, and each razor blade is just12 cents. Guard has grown share faster than any other P&G brand in India. And Gillette's market share for razors and blades in India has grown...
Innovative Razor creates surprising avalanche
In 2010, Procter & Gamble launched the new razor “Gillette Guard.” The razor is priced at $0.34 while the blade costs $0.11. In order to come up with the new product, a team from Procter & Gamble was sent to India to conduct ethnographic research such as in-home visits and...
Procter & Gamble's India unit grows 21 percent!
Procter and Gamble Co.’s publicly listed subsidiaries in India have done well in the June 2012 quarter to support the company’s 21 percent organic sales growth. Organic growth strips out the effect of foreign exchange and acquisitions on growth. India saw the highest growth among the BRIC countries for P&G,...
Procter & Gamble's Gillette Unit wins with 30 cent razor
In India, the Unilever towers over all other consumer product brands. Procter and Gamble is starting to make some gains having responded to the needs of the Indian mainstream. Its Gillette Guard razor, for example sells about 44 million units a year. At a retail price of just 30 cents...