News Item

Study Finds Mixed Response To Video Game Outsourcing

Published by Gamasutra on 25 July 06
Amritt Ventures a corporate advisory service has published the findings of a recent survey regarding offshore outsourcing within the video game industry noting a mixed reaction from the 317 United States game-industry participants surveyed between May and July 2006. The…

Study Finds Mixed Response To Video Game Outsourcing

Amritt Ventures a corporate advisory service has published the findings of a recent survey regarding offshore outsourcing within the video game industry noting a mixed reaction from the 317 United States game-industry participants surveyed between May and July 2006.

The firm found that 8% of participants representing companies that have been outsourcing for over a year had dropped the vendor picked initially to handle the outsourced labor. In addition another 33% added new vendors due to disappointment or issues regarding the work provided by the initial vendor.

The study also found that 44% of respondents saved less than they had expected from outsourcing while 19% saved about as much as expected. The firm reported that 6% indicated a greater cost savings than what was anticipated while 20% reported that savings was not their motivation in outsourcing at all.

As noted in the previous year’s report art was the most outsourced area in 2006 with 43% of those surveyed saying they use offshore agencies for art needs. The study also found that functions of quality assurance programming and porting were among the lowest in terms of outsourced volume.

Gunjan Bagla Principal of the Game Industry Practice at Amritt commented that 58% of those who participated in survey noted that the that the process of offshore outsourcing was “significantly harder than they had anticipated while only 18% found it much easier than they expected.”

“It’s reasonable to add new vendors due to capacity issues as 19% of our respondents did or to reduce risk as another 15% of respondents reported. But disappointments over quality and schedule indicate systemic issues” added Bagla.

However of those who noted disappointment in outsourcing experiences only 6% indicated that they would consider bringing the work back in-house while none of those polled actually terminated all outsourcing initiatives.

“Clearly global outsourcing is established as part of the ecosystem in the games business despite current teething pains” noted Bagla.

Last updated: July 9th, 2024

Share

About Amritt

Who We Are

Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Blog
Page
Dictionary
Comparisons
Capabilities
India Business Guide
Services
Private
Speaking
Insights
White Papers
News
Newsletters
Clients
Case Studies
Companies In India
Webinars
Presentations
Industries