New York-based WeWork, the world’s largest co-working office company, has formed a partnership with Embassy Group, a Bangalore-based real estate firm, and is planning to open locations in Mumbai, New Delhi and Bangalore in the first half of next year, the Wall Street Journal reported.
WeWork CEO Adam Neumann visited India earlier and said, “Now that we saw the energy, we cannot ignore it.” While declining to give specifics on locations, pricing and long-term plans, company executives disclosed that the country’s young population, increasing number of startups and pro-business government policies make India a key location in the company’s global strategy, reports The Real Deal.
Embassy Group director Karan Virwani said the partnership will pay special attention to customize spaces to Indian culture, such as recognizing that Indian food is “aromatic” and may not be enjoyed by everyone in nearby work spaces.
