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Westinghouse to Launch TV Sets in India

Westinghouse to Launch TV Sets in India

Pittsburgh, PA-based consumer electronics brand Westinghouse Electric Corporation announced its launch of a range of TV sets in India.

In collaboration with its Indian licensing partner Super Plastronics Pvt Ltd., Westinghouse launched five ‘Made-in-India’ TV models with hopes  to gain a market share of 3-5 per cent by the end of next year. Per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by its partner.

An image of a TV

Currently, Westinghouse has entered the affordable segment of the smart and non-smart LED TV segment. The products will be  exclusively available on the e-commerce platform, Amazon. The entire range of Westinghouse TVs will be manufactured in India at  Super Plastronics‘ three manufacturing plants located at Noida, Una, and Jammu.

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