American brands do well in India since American culture is widely visible, and most upper middle class Indians have close family living in the United States. Years ago we helped the Wonderful company to enter India with their pistachios and start to displace entrenched middle eastern vendor who had hundred year relationships with importers and distributors. Quality, reliability, and consistency of taste, plus superior packaging made a difference.
For four years now, I have been the featured India speaker at Expo West in Anaheim, California – the largest gathering of natural product marketers in the world. My talks are popular because I answer audience questions and lately because I show videos from or about India’s market that you cannot find readily anywhere. Companies selling nutraceuticals, personal care products, home care items and even the right foods, fruits and nuts can do well in India.
If you are attending Expo West with any kind of badge, you can come to my India Market Briefing at no additional cost. I hope to see you there.
Last updated: December 26th, 2025
