U.K.-based Unilever’s venture capital arm, Unilever Ventures, invested $3 million in Gurgaon-based Aaidea Solutions, which runs the grocery delivery start-up Milkbasket. The firm delivers milk, bread, eggs and butter to customers’ homes every day at 7 am and is looking to add further grocery lines to its service.
Anant Goel, CEO of Milkbasket, said, “The endorsement from Unilever Ventures is an important mark of confidence in our potential. We envision to become a strong player in the online top-up groceries platform space in India within five years.”
Milkbasket currently services 6,000 orders a day, predominantly in the Gurgaon/NCR area, and has plans to expand into other cities such as Pune and Hyderabad.
Olivier Garel, head of Unilever Ventures, said, “We aim to support disruptive emerging commerce models and Milkbasket’s approach, leveraging Indian consumers’ habits and preferences, bringing convenience and attractive unit economics, is definitely one of them.”
Last updated: December 26th, 2025
