The Indian arm of the consumer goods group Unilever says it will change the name of its skin-lightening cosmetics range Fair & Lovely and stop using terms such as “whitening” in its marketing, but will continue selling the popular product which makes $500 million for the company each year. The new name will be “Glow & Lovely.”
Hindustan Unilever announced the change in response to years of calls to drop the branding or stop selling the creams, advertising for which have featured Bollywood celebrities and in the past promoted their ability to dramatically whiten complexions according to a report in the Guardian.
Last updated: December 26th, 2025
