American apparel-maker Tommy Hilfiger plans to add 500 stores in India over the next five years to capitalize on the brand’s surging popularity, the company has told India’s Department of Industrial Policy and Promotion (DIPP). Currently, Tommy Hilfiger operates 58 franchisee outlets and over 60 shop-in-shops in other department stores in India. The expansion will take Tommy Hilfiger’s presence to 631 points of sale by 2016-17.
Tommy Hilfiger has been one of the early movers among international lifestyle brands, having entered India in 2003. The $4.6-billion Tommy Hilfiger, a unit of PVH Corp headquartered in Bridgewater, New Jersey, also owns brands such as Calvin Klein, Van Heusen and operates 1,000 stores in 90 countries.
