Post

Taco Bell to Make India its Biggest International Market

Taco Bell to Make India its Biggest International Market

Seeking growth outside of the slowing U.S. market, the Yum! Brands Inc., which operates Pizza Hut, KFC ,and Taco Bell is planning to launch 600 Taco Bell restaurants in India over the next ten years in partnership with master franchisee Burman Hospitality. Currently there are 35 locations of Taco Bell across the country.

Liz Williams, president of Taco Bell International, said, “India is the perfect intersection of a youthful, vibrant, diverse culture that fits really well with the Taco Bell brand.”

Taco Bell's Tikka Masala Burrito
Taco Bell’s Tikka Masala Burrito

Locations in India offer new items such as taco shells made out of hash brown potatoes, and cater to local tastes with products like paneer (soft, fresh cheese) and tikka masala (marinated pieces of paneer or chicken) burritos. “We see so much opportunity in India, as it is still a largely untapped market for Taco Bell,” Ankush Tuli, managing director for Taco Bell APAC, said.

Last updated: December 26th, 2025

Share

About Amritt

Who We Are

Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Blog
Page
Dictionary
Comparisons
Capabilities
India Business Guide
Services
Private
Speaking
Insights
White Papers
News
Newsletters
Clients
Case Studies
Companies In India
Webinars
Presentations
Industries