British luxury car-maker Rolls-Royce, that has a strong presence in the Indian market for over a century, announced the launch of Dawn, a four-seat convertible. “India is one of the focus markets for Rolls-Royce globally,” says Michael Schneider, regional general manager, sales, Asia Pacific.
“In creating Dawn, we have accepted no compromise to the comfort and luxury of four adults who want to travel together,” says Giles Taylor, design director, Rolls-Royce. With the average age of customers now in the mid-40s, the car’s interiors are not as formal as the company’s earlier models were.
Priced at a base rate of just under $1 million the car is one of the quietest convertible vehicles in the world today with an average waiting period of six months, reports Forbes.