France’s Sephora, owned by LVMH Moët Hennessy Louis Vuitton, has just opened up a large store in New Delhi’s Select CityWalk mall in the Saket neighborhood.
Besides a huge selection of Sephora’s own makeup, skincare, and accessories, the store features brands such as Dior, Estée Lauder, Clinique, Burt’s Bees, Make Up For Ever, Benefit, Stila, Bliss and StriVectin, among others, Sephora’s line of. The store is Sephora’s first to have a “shop-in-shop” with ayurveda-based brand Forest Essentials holding court. A blogger called it the “Subzi Mandi of Makeup” (the vegetable supermarket of makeup).
There are no immediate plans for additional stores in the country.
What this means
While Delhi is a vibrant market for luxury makeup, one store is not going to make a huge impact on the overall revenues of this company. This is also a joint venture via their Singapore affiliates, so perhaps the brand is conducting a low cost experiment. Import duties raise the price of many of the brands sold a this store so it will be interesting to see how much traction it generates.