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Retailer Sephora enters India in a Joint-Venture

Retailer Sephora enters India in a Joint-Venture

France’s Sephora, owned by LVMH Moët Hennessy Louis Vuitton,  has just opened up a large  store in New Delhi’s Select CityWalk mall in the Saket neighborhood.

Besides a huge selection of Sephora’s own makeup, skincare, and accessories, the store features brands such as Dior, Estée Lauder, Clinique, Burt’s Bees, Make Up For Ever, Benefit, Stila, Bliss and StriVectin, among others, Sephora’s line of. The store is Sephora’s first to have a “shop-in-shop” with ayurveda-based brand Forest Essentials holding court. A blogger called it the “Subzi Mandi of Makeup” (the vegetable supermarket of makeup).

Sephora Inda New Delhir Cosmetics
Retailer Sephora opened its first store in India, New Delhi

There are no immediate plans for additional stores in the country.

What this means

While Delhi is a vibrant market for luxury makeup, one store is not going to make a huge impact on the overall revenues of this company.  This is also a joint venture via their Singapore affiliates, so perhaps the brand is conducting a low cost experiment.  Import duties raise the price of many of the brands sold a this store so it will be interesting to see how much traction it generates.

Last updated: December 26th, 2025

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Amritt Inc. is a management advisory service facilitating trade between the world and India. Amritt was founded in 2003 and since then it has provided guidance to western companies in entering new markets, global strategy execution, finding and managing supplier partners, and establishing overseas offices. Our primary focus is in helping American, Canadian and European executives to attain success in India.

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