With its business growing rapidly in India, Unnat Varma, managing director, Pizza Hut, India said it was time to consolidate. “In the long-term, India is one of our most important markets. In the medium term, we plan to double the number of stores. We currently have 360 restaurants across 100 cities. We will double that to over 700 in the next five years,” said Varma.
Consumer sentiments continue to evolve. “Five to six years ago, the western food format stood third in preferences after Indian and Chinese, and within that pizza was the highest. Recent studies show pizza is the biggest category, and has become the most accepted food across all consumer categories,” he added.
Pizza Hut, India is also focused on growing its online sales, which has seen a rise since demonetization in November, reports india.com
