Procter & Gamble India, announced the launch of an Innovation Sourcing fund, to invest in Indian startups. P&G also launched its first collaborative partnership program called vGrow, which will identify and collaborate with small businesses, individuals, and large organizations, and offer innovative industry-leading solutions.
Madhusudan Gopalan, managing director and CEO, P&G India Sub-Continent, said, “The Indian market that has been at the forefront of innovation in recent years continues to be a priority for the company globally. We are confident that through our initiative ‘vGROW’ and our ‘Innovation Sourcing Fund’, we will be able to identify and implement cutting-edge solutions that are a strategic fit for us on our journey to grow sustainably.”
Additionally, P&G India created an online platform “P&G Hackathon“, to create an ecosystem by connecting external business partners to the company’s needs. It will enable startups, small businesses, and large organizations to pitch their innovative solutions to P&G’s leadership and secure business opportunities with the company.
Last updated: December 26th, 2025
