The fragrance market in India presents a CAGR of 32.21 percent over the past five years, and is expected to grow 11.94 percent in the next six years. Rise in personal care, brand awareness, increasing disposable income, and affordable pricing are some of the reasons this market is expanding in India, claims Cosmetics and Toiletries.
Beauty News India reports that Amway India has expanded its deodorant portfolio by launching five new fragrances priced at $3.89 each. Speaking on the occasion, G. S. Cheema, Vice President – North and East, Amway India said, “The deodorants category has exploded in the past 5 years. The industry is expected to grow at a healthy double digit growth rate over the next few years riding on evolving consumer preferences, lifestyle changes and increase in disposable income. We launched two fragrances in 2014 and they have been well accepted by the consumers. With five new variants, we are targeting aggressive growth.”
