India’s Bangalore-based transport aggregator Ola said that because of its India-specific innovations such as offline booking and local language apps, the company “effectively holds over three-fourth market share”, reports the Economic Times. COO Pranay Jivrajka told the Press Trust of India that the focus of a business needs to be on localization in building customized products, and replicating existing business models and innovations will not work for the market here.
“We are using technology to create ‘Made for India’ solutions, both on the supply and demand side, right from offline bookings for customers and 2G optimization to local language apps. Several introductions by our competition such as the ride later option, and the cash payment option have already been pioneered months ago by Ola’s technology team,” Jivrajka added.
Backed by investment from Japan’s SoftBank, Ola is a credible competitor in India to California-based Uber.
Last updated: December 26th, 2025
