The executive who ran Hewlett Packard’s India product development operation was recently interviewed by Indian media about his take on the current state of Indian R&D outsourcing. Here are key takeaways from his interview.
What started earlier as engineering outsourcing for cost reasons has changed.
- Customers are realizing that growth has now shifted to emerging markets.
- Globally, product life cycles are becoming shorter, hence time to market is short. So its no more about cost but adding that additional value to our customers across the segments.
- What has also changed is the fact that customers are talking about designing all the way up than just components.
” The next phase of growth will be design-led manufacturing” he says.
Nasscom, the trade association he heads up, projects that India’s engineering R&D services market will approach $40 billion by the year 2020.
