Preschool kids-centric show, Mighty Little Bheem, an animated series created by Hyderabad, India-based Green Gold Animation that airs on Netflix is popular in India. Additionally, it has large followings in the U.S., Brazil, and Mexico, among the 190 countries where it is streamed.
The series is distinctly Indian, but the absence of dialogue and universal themes such as Bheem’s loving bond with his mother lend it broad cross-cultural appeal.
India is an important market for Los Gatos, CA-based Netflix because of its population size of more than 1.3 billion and growing affluence. The number of Netflix subscribers in India increased from 1.4 million in 2018 to 4.1 million in 2019, according to U.K. research firm IHS Markit. “It’s a huge priority, India,” said Melissa Cobb, vice president of original animation for Netflix.
“Growth in that country [India] is a marathon,” Ted Sarandos, Netflix’s chief content officer said in a presentation to investors in July. “So we’re in it for the long haul, and we’re seeing nice, steady progress.”