I was in Delhi last week and wanted to continue watching an episode of Scandal on my laptop. But I was blocked because Netflix looked at the Indian IP address of my hotel and said Nope.
So I am releived to learn that according to the Times of India, Netflix has firmed up plans to enter India by 2016. India is a promising market for video-on-demand given that Internet penetration and mobile connectivity are increasing rapidly. A report by one of Silicon Valley‘s leading VC firms, Kleiner Perkins, says that India leads the world’s Internet user growth across all platforms. A KPMG report predicts that India is expected to reach 640 million Internet users by 2019.
India is the second-largest mobile market in the world after China, which has 1.27 billion users; its total mobile subscriber base is at about 970 million, and the 1 billion user mark could be reached by the end of 2015, per the Telecom Regulatory Authority of India.
Potential competitors for Netflix in India include Hooq, Hotstar, Ditto TV and Eros Now, adds The Hollywood Reporter.
