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Moet grows wine grapes in India

Moet grows wine grapes in India

According to an article posted on Decanter, Moet-Hennessy (a world leader in Luxury with over 60 prestigious brands in perfume, jewelry, wine and fashion) is willing to release a domestic sparkling wine in India. According to Cathryn Boudiak, Brand Manager for the company, 19 hectares of seeds were planted in 2011. She also said that the first bottles should be launched by the end of 2013.

According to International Wine & Spirit Research, India is a growing market for sparkling wine where 90,000 cases were sold in 2012 which represents a rise of 24% over 2011. Indian wine professionals think that demand will significantly increase for domestically produced sparkling wine.

According to the Times of India, the Indian wine industry will soon market wine with geographical identification. A system will be created which will help recognize wine grape-growing zones in India and the wine produced in each region will therefore have a distinct brand name. Some countries such as the USA or Australia already possess such a system.

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