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Mahindra plans to build larger electric car for India market

Mahindra plans to build larger electric car for India market

According to an executive from the company, the Indian car manufacturer Mahindra & Mahindra is willing to extend their electric vehicle line. Up to now, it only has the Reva E-20 which is India’s first electric vehicle (EV) with zero emission. Reva E-20 was launch in March 2013. The company is currently developing a new electric vehicle platform in partnership with Korean car maker SsangYong, said M&M President for Automotive Sales, Dr. Pawan Goenka. Pawan was my contemporary at IIT Kanpur and is featured in my 2008 book “Doing Business in 21st Century India/”

Goenka also said that Mahindra will launch the electric version of its entry-level sedan Verito in 2014. Like most car companies, Mahindra sees EVs as being part of the future of driving. The company hopes its first mover status will give it an edge over competitors looking to develop the same technology.

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