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Louis Philippe to Open Upscale Jeans Stores

Louis Philippe to Open Upscale Jeans Stores

Louis Philippe is planning a new line of exclusive denim stores following the success of its LP Jeans in India. LP’s line of denims is expected to garner  $10 million for the brand this fiscal year, exceeding its own expectations by about 40% at the time of the launch in 2012.

“Louis Philippe is targeting his existing customers for the sale of LP Jeans and is increasing the merchandise at stores”, said Jacob John, brand head of Louis Philippe. The launch of a casual brand has opened the brand to a larger section of the Indian market that has favorable demographics, especially young professionals with large disposable incomes.

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