Korea’s AmorePacfic group has launched its signature luxury brand, Sulwhasoo, in India with Nykaa an omnichannel retailer starting with an online presence in July.
With this launch, Sulwhasoo aims to offer its vision of “ageless beauty inspired by timeless wisdom” Further, the Nykaa Luxe store launch is planned for mid-August in Delhi and at the end of 2020 in Mumbai.
“We are delighted to introduce Sulwhasoo, Amorepacific’s signature brand, to India. While innisfree, Laneige and Etude brands have already been running active on Nykaa, the addition of Sulwhasoo will bring luxury skincare to our Indian consumers—with over 50 years of experience in the brand history,” said Michael Youngsoo Kim, head of Amorepacific APAC.
