The music production company Tips Industries (with headquarters in Mumbai, India) used to be very successful until 2005. According to Kumar Taurani, the founder of the company, people now listen to the radio, watch TV or browse the Internet, but they do not buy cassettes and CD’s of new film songs anymore. Indeed, according to a KPMG (the U.S. audit, tax and advisory services firm), the physical sale of music fell by 19% between 2010 and 2011. According to Ganesh Jain, the founder of Venus Records & Tapes, piracy is the main cause of the death of the Indian film music industry.
Therefore, companies dealing in that business started looking at an alternative solution for revenue. For example, Tips Industries started making films and is currently working on 5 different movies.
Last updated: December 26th, 2025
