Kolkata-based Tata Global Beverages announced the launch of its premium natural mineral water brand ‘Himalayan’ in the U.S. market. Currently, Himalayan is marketed by subsidiary NourishCo, a joint venture between Tata Global Beverages and PepsiCo India, in Singapore and India.
The company said that its mineral water brand “will now enter the U.S. market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, to distribute and market the brand.”
DNA reports that this his agreement will give Himalayan the benefit of Preston, Washington-based Talking Rain’s extensive go to market and execution capabilities in the U.S.
According to the company website, “The water is bottled at source from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, located at the foothills of the Shivalik range in the Himalayas.”
