The Reputation Institute of the UK asked residents of more than 30 countries rate their home country on the basis of “overall respect, trust, esteem, admiration and good feelings” and also to rate other countries on similar measures
The “Reputation Gap” plots the difference between the two sets of scores – a crude measure of the extent to which a country overrates itself. Residents of China, Russia and India, with the US not far behind, all think more of themselves than do others – hence the large numbers on their score cards. Japan is the only place where non-residents think more of the country than its residents – giving a negative score.
China
How they rate themselves 79
How others rate them 38
Perception gap 41
Russia
How they rate themselves 74
How others rate them 36
Perception gap 38
India
How they rate themselves 82
How others rate them 50
Perception gap 32
United States
How they rate themselves 77
How others rate them 48
Perception gap 29
