Nazara Technologies Limited, global interactive gaming and sports media company headquartered in Mumbai, acquired kids’ interactive entertainment firm WildWorks for $10.4 million in an all-cash deal, marking the company’s first acquisition in the U.S.
A diversified gaming and sports media platform with presence in India and across global markets such as Africa and North America, Nazara has offerings across interactive gaming, e-sports, adtech and gamified early learning ecosystems.
WildWorks was an American game development studio based in Salt Lake City, Utah. Founded by game industry veterans in 2003, the company had a team of internationally acclaimed artists, coders, game designers, educators, and online safety experts.
Nazara made multiple acquisitions and investments over the years since it was founded in 2000. It picked up a 55% stake in programmatic advertising and monetization company Datawrkz based in Texas. It also acquired a stake in Delhi-based Rusk Media Ltd and later acquired skill-based gaming company OpenPlay in Hyderabad.
