Among India’s top ten search terms for its 80 million internet users were American firms Facebook, Google and YouTube. Most of China’s top search terms involve Chinese applications or web sites such as Baidu, Tencent,s QQ instant messenger application, gaming destination 4399.com , and video site tudou.com.
If you look at people searches, six of the 10 people on the India list hail from the film world. There are also two pop stars (Shakira and Lady Gaga) and Indian cricket icon Sachin Tendulkar. Lady Gaga appeared in the top ten list of people searched in China, the only common person among the two countries! Besides Lady Gaga, only football (soccer) united pop culture terms searched between the two countries.
This underscores the cultural differences between young people in both countries. (Most internet users in both countries are under 30)
