Bangalore-based Indegene a digital-first, life sciences commercialization company, announced the launch of metaverse capabilities to support life sciences organizations with a variety of use cases, including health care provider interactions and education, as also patient education.
Life sciences organizations can foster immersive healthcare experiences, such as interactions with health care providers in a virtual medical congress, meeting for a virtual educational lecture, or facilitating interactions in a virtual patient hub.
Gaurav Kapoor, executive vice president, Indegene, Inc., said, “Life sciences organizations are looking to reimagine healthcare interactions and be ahead of the curve. Providing new ways to connect, educate, and lead transformation using virtual and augmented reality can help solve some of their key business challenges. We are excited to bring to our clients the ability to create immersive experiences to aid seamless and richer engagements with health care providers and patients. Indegene’s metaverse capabilities to design highly personalized virtual worlds, coupled with our experience and deep domain expertise, enables life sciences companies to be future ready.”
Gustavo Kesselring, vice president, External Affairs, at the International Federation of Associations of Pharmaceutical Physicians and Pharmaceutical Medicine Academy, said, “Metaverse … opens the door for a new dimension of how knowledge can be shared and measured. In the near future, its gamification features can be used to transform the way we have taught and evaluated for more than a hundred years, and the early adopters will benefit the most.”
Indegene is a member of the Metaverse Standards Forum, a cross-industry forum designed to foster cooperation and interoperability standards for an open metaverse.