According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and the audit, tax and advisory firm, KPMG, direct selling in India will go beyond the $10 billion mark  by the year 2025. According to the report, the industry has recorded 16 percent  growth over the past five years.

This market has grown to become a key channel for distribution of goods and services in the country, especially for health and wellness products, cosmetics, consumer durables, water purifiers and vacuum cleaners. It includes companies such as Amway, Oriflame, and Tupperware, among others, who have been seeking clarity in the definition of the industry as well as requested a regulatory framework for the industry.

Amitabh Kant Secretary of the Department of Industrial Policy and Promotion assured businesses has submitted the draft guidelines to the Ministry of Consumer Affairs for the resolution of these requests, reports The Times of India.