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India to Be Among Top Three Markets by 2025 for Amway

India to Be Among Top Three Markets by 2025 for Amway

Currently at seventh position globally, Michigan-based Amway said that India can become one of its top 3 markets by 2025 with almost a billion dollars in revenue.

The company aims to reach $1 billion,  in the next 7 years riding on the sales of its nutrition, personal care, and beauty product range, as also its push into the air purification business. “We are eyeing a three-fold growth in our business by 2025, fueled by innovations and digital penetration along with our strong direct sellers network and focus on engaging young customers,” said Anshu Budhraja, CEO of Amway India.

Amway Logo

Budhraja explained that the company invested about $75 million (Rs 600 crores) in its manufacturing facility in Madurai, in the southern state of Tamil Nadu, which is a part of its commitment to invest $150 million  in India. A significant part of the investment will also be made in launching Amway Xpress Pick & Pay stores in the country. “We are looking to open 500 stores in India by the year 2025. At present we have 140 stores and we plan to add another 25 stores in this financial year,” added Budhraja.
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