“India presents the world’s largest smartphone growth potential for the next 5 years,” Mark Li, senior analyst at Bernstein Research said in a report titled India: The Next China for Smartphones?
India is the world’s third largest smartphone market behind China. In the next 5 years it is projected to more than double its smartphone shipments, overtaking the U.S. to become the world’s second biggest market, reports CNBC.
Smartphone manufacturers have to adapt their selling strategies to the prevailing scenario in India where the market is characterized by low average selling prices, slow technology migration and a high reliance on retail channels.
Samsung is currently the top smartphone vendor in India with a 27.8 percent market share, followed by local manufacturers Micromax, Intex, and Lava with a 15.3 percent, 9.4 percent and 5.4 percent market share, respectively. With the acquisition of Motorola, Lenovo has gained market share in India through its partnership with online marketer Flipkart.
China’s Xiaomi has made headway in the market with its low-price devices. It entered India last July and has a 5 percent share of the market already. The company has announced plans to set up a manufacturing base in the country to meet demand.
Last updated: December 26th, 2025
