Largely driven by the spread of Internet users, India, is on its way to becoming the largest e-commerce market in the Asia Pacific region. But India’s logistics challenges and processes are unique and western systems don’t always translate to success in India. With mobile devices becoming increasingly more affordable and accessible, e-commerce trends for the Indian market emphasize the mobile experience and immediate delivery. To keep up with these rising trends, businesses are weaving analytics into their retail and logistics management systems.
Gati KWE, an express distribution and supply chain management company in India, is addressing these challenges with logistics management technology that helps them anticipate and handle spikes in online sales. Using analytics technology, Gati is able to better integrate and coordinate the complex and time sensitive flow of products from warehouse to store to home.
Gati mines the data it gets and is able to alert customers of potential shipping issues or delays – and is even able to anticipate trends for specific products each year. These insights help Gati better understand and anticipate sales spikes, as also predict what the most popular gift items will be based on analytic insights on past buying behavior.
